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Friday, October 9, 2026
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The Streaming Giant Becomes Frontrunner in Major Hollywood Studio Streaming and Studio Sale

Exclusive negotiations are now underway between Warner Bros Discovery and the streaming behemoth for a potential sale of its core studio and streaming operations, a move that could profoundly reshape the film and television landscape.

An Intense Bidding War

The leading streamer is reportedly vying with other major players like a rival studio and the cable giant, which owns significant media properties, for ownership of the legendary Warner Bros studio, the premium HBO network, and the Max streaming platform.

Sources indicate Netflix has offered a substantial termination penalty of £3.7 billion should the deal fail to secure antitrust approval in the United States.

The Financial Picture

With Warner Bros Discovery shares currently trading at approximately $24 per share, its total market valuation stands at around $60bn. Reports suggest the bid on the table is between $28 and $30 per share, which suggests a total bid value in the neighborhood of $70 billion to $75 billion.

Industry experts have warned that such a merger could raise significant antitrust concerns, as it would combine two of the most dominant streaming services in the United States.

Commitments and Strategic Moves

As part of its bid, Netflix has provided guarantees that the legendary movie lot, behind major franchises like Harry Potter and Batman, would retain broad cinema distribution.

Prior to any potential deal closing, Warner Bros Discovery is expected to complete a pre-arranged separation of its cable television channels, such as TNT, TBS, and CNN.

A Content Juggernaut

A successful acquisition, Netflix would gain ownership of the acclaimed HBO, the maker of critically acclaimed hits including Succession, The White Lotus, The Sopranos, and Game of Thrones, plus an extensive archive of beloved TV series.

The studio officially began its sale process last fall after attracting interest from several interested parties.

Voices of Caution

The potential sale has not been without controversy. Acclaimed filmmaker James Cameron, known for the Avatar and Terminator franchises, stated this week that a sale to Netflix could lead to a "significant erosion of enduring worth" for the broader entertainment industry.

At first, Paramount Skydance was viewed as the early favorite. The company had also offered a $5bn termination fee contingent on approval issues.

Allegations of an Unfair Process

Recently, Paramount argued in a letter that its offer was the one most poised to gain regulatory clearance. Additionally, the studio alleged Warner Bros of conducting an "biased sales process" that favored its competitor, calling it "compromised" in legal correspondence.

Representatives for all companies involved have declined to provide a statement on the ongoing negotiations.

AC
Written by

Annette Clark

A tech journalist with over a decade of experience covering digital transformation and startup ecosystems in Europe.

Digital News UK

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